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HOW DO I CHANNEL MY CREATIVE SIDE?

HOW DO I CHANNEL MY CREATIVE SIDE?

Unlocking your creative side can be a bit difficult but, we are here to inspire you. Since focus and creativity are slowly but surely displacing hard work and sacrifice on the nine-to-five plus overtime battlefield, we took time to study one of the greatest artists in history. His genius is…
COCA COLA FIRST EVER DRINKABLE AD CAMPAIGN

COCA COLA FIRST EVER DRINKABLE AD CAMPAIGN

Coca-Cola took advertising to a whole new level by promoting Coke Zero in an unexpected way! It's not the sight, nor the sound, but the taste that is promoted on its latest campaign, creating a “drinkable billboard”. Their goal was to pour Coke Zero to a wide audience all over the country,…
Volvo: THE EPIC SPLIT MARKETING CAMPAIGN

Volvo: THE EPIC SPLIT MARKETING CAMPAIGN

Volvo's epic split marketing campaign is an illustration of a well-done multilevel marketing campaign. When people think about trucks, usually the first thing that comes to mind is big, massive things that sometimes disturb the flow of traffic and are usually kind of dirty as sometimes. And you won’t wake…
HOW AN AD CAMPAIGN MADE SUBARU SUCCESSFUL

HOW AN AD CAMPAIGN MADE SUBARU SUCCESSFUL

Subaru ran a marketing campaign that successfully marketed to the LGBT community. They became the first in the United States to target the LGBTQ community so regularly and publicly. The ads were very effective in attracting the LGBT community without alienating others and if you think about it that’s part…
WHY DO THINGS GO VIRAL?

WHY DO THINGS GO VIRAL?

Have you ever wondered why some things get more buzz than others? Maybe you have experienced it in your company where some of your ideas and services catch on and become more popular than others. Jonah Berger explains that “regardless of how plain or boring a product or idea may…

The BEST JOB IN THE WORLD CAMPAIGN

The best job in the world, widely regarded as one of the most influential tourism promotions of its kind, broke new ground in creative marketing for all the right reasons. Launched in January 2009, the campaign offered one lucky candidate a six-month dream job - Caretaker for the Islands of…

The Happy Secret To Better Work

People believe that happiness follows success, but in fact, the reverse is true. A positive outlook inspires achievement. Being positive confers the “happiness advantage”: increased creativity, energy, intelligence, and productivity. Shawn Anchor has an insightful take on how happier, more optimistic brains perform better…. https://www.youtube.com/watch?v=fLJsdqxnZb0&ab_channel=TED With that in mind, we'd like to challenge…

A little Film About A big Idea

The term “systems thinking” can mean different things to different people but in general, thinking is how we build meaning from information -an action we are doing all the time whether consciously or subconsciously. Being aware of how we think and how the world works is called system thinking. Why…

Show Reels and Marketing

A showreel is a short video that shows the work of an individual or organization. Usually, 2 to 3 minutes long and made up of clips from various projects. A showreel typically supplements a résumé. It is the video where every ounce of your effort has to be put in…

Setting Goals Effectively

You often see people who appear to be busy all day long but seem to accomplish very little, better yet you might be those "people". This is almost always because you are busy working on tasks that are of low value and procrastinating on the one or two activities that…
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